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Owner numbers

Different restaurants win in different ways.

A burger stand may care about shorter lines. A lunch counter may care about fewer missed calls. A pizza shop may care about keeping more orders off third-party apps. Pick the restaurant type first, then the calculator changes the math to fit your real operating situation.

Drive-through: shorter lines and fewer walkawaysCounter pickup: fewer missed calls and less staff time on the phoneFull-service: less host stand pressure and cleaner takeout timingDelivery-heavy: more orders kept off third-party appsCatering: larger scheduled orders with fewer back-and-forth calls
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Restaurant owner reviewing operating numbers
Restaurant-specific KPIs

Owner calculator

Start with the number that actually matters for your restaurant.

A drive-through burger stand should not judge the system by delivery-app savings. Pick your restaurant type first, then the calculator changes the assumptions, plain-English labels, and whether marketplace commission belongs in the math at all.

Restaurant typeDirect order shareStaff time savedOwner impact
Estimated monthly upside$1,411After 3% direct order fee and monthly package.
Line pressure reduced134 min/dayminutes of order-taking moved out of the window each day
Line walkaways saved180/mo$3,960 recovered sales before food cost.
Owned customer contacts538/moGuests the restaurant can invite back directly.

Drive-through / burger

Pick a scenario, then dial in the numbers.

The model separates recovered gross profit, staff capacity, optional marketplace savings, direct order fees, and the monthly package so the decision is grounded in your actual operation.

These are planning estimates, not promised results. The goal is to see whether the order flow is worth testing.
How many total orders this restaurant handles on a normal day.
140 orders
The average amount a customer spends per order.
$22
Orders that could be placed before the guest reaches the counter, lot, or window.
32 %
Extra customers per day who stay because the visible wait is shorter.
6 orders/day
1. Monthly orders140 x 30 = 4,200
2. Direct orders4,200 x 32% = 1,344
3. Recovered gross profit$3,960 sales x 35% = $1,386
4. Estimated monthly upside$1,411

What the math counts

This model does not rely on delivery marketplace savings.

For drive-through / burger, the main business case is line pressure reduced. Marketplace commission only appears when the restaurant type actually depends on that channel.

Use this as a planning conversation, not a guarantee. Real results depend on the menu, staff adoption, signage, regulars, and launch follow-through.
Recovered gross profit$1,386180 recovered orders x $22 x 35% margin
Staff capacity value$1,21067 hours x $18/hr
Marketplace commissions avoidedNot countedHidden from the core case for pickup-first and drive-through restaurants.
Direct order cost-$8873% of direct order sales
Monthly package-$298Ordering, staff screens, customer records, and reporting
Estimated monthly upside$1,411$16,927 annualized. Setup payback: 2 months.
Adjust advanced assumptions
Minutes staff no longer spend taking, repeating, and entering each order at the window.
3 min
Loaded hourly cost for the person who would otherwise manage that order friction.
$18 /hr
Profit left after food and packaging cost on recovered orders.
35 %
Percent of direct customers likely to join the restaurant's text list.
40 %

Drive-through

Watch line pressure, order-ahead share, staff minutes, and customers kept from leaving.

Counter pickup

Watch missed calls, cleaner pickup tickets, rush relief, and repeat customer capture.

Full-service

Watch takeout coordination, host stand relief, quote-time control, and fewer order mistakes.

Delivery-heavy

Only here does marketplace commission become a primary KPI, because that is where it affects owner math.